Small business websites rebuilt to be found.

“Adelaide Lawyers for Property, Business and Estate Matters”

Before: A single brochure page: a stock hero, three vague intro circles and a phone number. No service pages, no commercial keyword, nothing for Google to rank.

• Commercial keyword “Adelaide lawyers” placed in the title tag, meta description and the single H1
• Practice areas split into crawlable sections: conveyancing, leases, companies, trusts, wills & estates
• FAQ section written around the legal questions clients actually search
• LegalService and FAQPage schema so Google understands the firm

“Adelaide Landscaping & Garden Design & Transformation”

Before: A busy template with a vague tagline and stat counters, but no location keyword and no clear page architecture for Google to follow.

• Commercial keyword “Adelaide landscaping & garden design” in the title, meta and H1
• Clean header architecture: process, gallery, investment case, three-step path
• Transformation gallery and FAQ structured for image and snippet visibility
• LocalBusiness and FAQPage schema tying every section to Adelaide searches

“Commercial refrigeration that just keeps running”

Before: A dated template that buried the services and trust signals. The keyword was there, but the structure Google rewards was not.

• “Commercial refrigeration Melbourne” locked into the title, meta and H1
• Full service grid (cool rooms, repairs, installs, breakdowns) as indexable sections
• Trust block (family-run since 1998) and real reviews built into the page
• Service and FAQPage schema so each offering is machine-readable

“Caring for your pet like one of our own”

Before: A centred title, a “like our new Facebook page” note, a building photo and opening hours. No services indexed, no keyword anywhere.

• Vet plus town keyword (Strathalbyn) in the title, meta description and H1
• Every service under one roof split into crawlable sections
• Opening hours, location and after-hours care marked up for local search
• VeterinaryCare and FAQPage schema with an on-page booking form

“Your Hair, Your Way: One Client at a Time”

Before: One long wall of text, a phone number in green and four thumbnail photos. No structure, no suburb targeting, no services for Google to index.

• Hairdresser plus suburb keyword (Ormond, Melbourne) in the title, meta and headings
• Service sections, stylist bio and a transformations gallery, each one indexable
• Real client reviews surfaced on-page for trust and rich results
• LocalBusiness schema and an embedded map for local-pack visibility

“Support that understands people, not just behaviours”

Before: A welcome paragraph, one photo and an NDIS badge. The service, the regions covered and the referral path were nowhere to be found.

• NDIS behaviour-support keywords in the title, meta and a single clear H1
• Four services broken into indexable sections under one coherent plan
• Service-area section naming every region served (Adelaide, Far Mid North, Yorke Peninsula)
• Service and FAQPage schema aligned to how families actually search

“Adelaide's oldest winery, established 1926”

Before: A hero with a broken video embed (a visible “this video cannot be played” error) and 6 generic image tiles. A century of history with nothing structured for Google to read.

• Heritage keyword (“Adelaide winery”, established 1926) in the title, meta and a single H1
• Story told as a crawlable century timeline (1907, 1925, 1926, 1974)
• The Patritti range and cellar-door experience split into indexable sections
• Winery and LocalBusiness schema with cellar-door location and hours

“Adelaide film that actually moves people”

Before: A near-empty page: a single photo of a camera rig, a contact form and a map. No copy, no showreel, no services, nothing for a search engine to index.

• “Adelaide video production” keyword in the title, meta and a single H1
• Showreel and service sections (brand films, ads, social) made crawlable
• 17-years-of-experience story and process built into the page
• VideoObject and LocalBusiness schema so the showreel is machine-readable

“A studio in Adelaide, registered to practise in every Australian state”

Before: One hero image and a hamburger menu. No positioning, no projects, no contact path, and nothing on the page for Google to rank.

• “Adelaide architect” plus the equestrian and rural-residential niche in the title, meta and H1
• Selected work split into indexable project sections (each with location and status)
• Clear practice positioning and a no-cost scoping CTA
• Architect and LocalBusiness schema with registration details

“Melbourne underpinning that stops the cracks coming back”

Before: A generic “Underpinning Specialists / Excellence in foundation repairs” template with no city in sight and 3 vague About boxes. No way to rank for the Melbourne searches that matter.

• “Underpinning Melbourne” keyword locked into the title, meta and a single H1
• Causes of damage, the relevelling process and warranty built into crawlable sections
• Trust signals (10-year structural warranty, hand excavation) surfaced on the page
• LocalBusiness and FAQPage schema, plus a clear free-assessment quote path

“Where children learn to move, and move to learn”

Before: A busy, cluttered template where the program, the ages and the session times were hard to find and harder for Google to parse.

• Kindergym plus suburb keyword (Seacliff, Adelaide) in the title, meta and H1
• A clear “program for every age” grid built as indexable sections
• Session times and location marked up for local and map search
• LocalBusiness and FAQPage schema with a book-a-session CTA

“Where your celebration becomes an epic memory”

Before: A dark page with a hero image and little structured content. No service breakdown, no packages, nothing aimed at the searches couples actually type.

• “Adelaide wedding DJ” keyword in the title, meta and a single H1
• Event types (weddings, corporate, parties) split into crawlable sections
• Real reviews and a clear enquiry path built into the page
• LocalBusiness and FAQPage schema aligned to how couples search

“Insurance advice you can actually understand”

Before: Long blocks of text with no clear hierarchy and nothing structured around the questions clients ask before they get in touch.

• Adviser plus city keyword in the title, meta and a single clear H1
• Each advice area broken into its own indexable section
• “What happens when you get insurance right” explainer for high-intent searches
• FinancialService and FAQPage schema with a clear contact path

“The broker who actually picks up the phone”

Before: A generic finance template that buried the service and the contact path, with nothing built around the broker searches that drive enquiries.

• “Mortgage broker Adelaide” keyword in the title, meta and a single H1
• Loan types and the process split into crawlable, scannable sections
• Trust and how-it-works content built for high-intent broker searches
• FinancialService and FAQPage schema with a direct enquiry form