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Before & after

Small business websites rebuilt to be found.

Same brand, same business, a completely different result on Google. Every rebuild leads with the commercial keyword in the title, meta description and a single H1, a clean header architecture, and schema. We don't build websites just to look good. We build them to rank and bring in work.

Pretty is not the point

A redesign that doesn't rank is just a new coat of paint.

Most agencies sell you a pretty homepage and stop there. Every site below was rebuilt design-first and SEO-first at the same time, so it looks the part and earns the rankings. Here is what goes into every single one.

Commercial keyword, everywhere it counts

The main money keyword goes in the title tag, the meta description and the page itself, so Google knows exactly what to rank you for.

One clear H1

A single H1 that states the service and the city. No competing headings, no confusion for crawlers or visitors.

Real header architecture

Logical H2 and H3 sections for every service, with keyword-rich subheadlines that map to how customers actually search.

Schema markup

LocalBusiness, Service and FAQ schema so search engines read the page as structured data, not just text.

Mobile-first design

Built to look sharp and load fast on the phone, where most local searches happen.

Fast, optimized images

Compressed, next-gen image formats so pages load quickly, a direct Google ranking factor.

The transformations

6 rebuilds. Drag your eye down each one.

Hover any window on desktop to auto-scroll the full page, or scroll inside it on mobile. The “after” on the right is the live, ranking version.

01 · Commercial Lawyers · Adelaide

Chong & Co Lawyers

From an invisible brochure to a structured legal-services site
Before
Chong & Co Lawyers homepage before the rebuild: A single brochure page: a stock hero, three vague intro circles and a phone number. No service pages, no commercial keyword, nothing for Google to rank.
After
Chong & Co Lawyers homepage after the rebuild, leading with the H1 “Adelaide Lawyers for Property, Business and Estate Matters”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Adelaide Lawyers for Property, Business and Estate Matters

Before: A single brochure page: a stock hero, three vague intro circles and a phone number. No service pages, no commercial keyword, nothing for Google to rank.

What changed for Google
  • Commercial keyword “Adelaide lawyers” placed in the title tag, meta description and the single H1
  • Practice areas split into crawlable sections: conveyancing, leases, companies, trusts, wills & estates
  • FAQ section written around the legal questions clients actually search
  • LegalService and FAQPage schema so Google understands the firm
02 · Landscaping & Garden Design · Adelaide

Yardner

From a busy template to a premium, keyword-led build
Before
Yardner homepage before the rebuild: A busy template with a vague tagline and stat counters, but no location keyword and no clear page architecture for Google to follow.
After
Yardner homepage after the rebuild, leading with the H1 “Adelaide Landscaping & Garden Design & Transformation”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Adelaide Landscaping & Garden Design & Transformation

Before: A busy template with a vague tagline and stat counters, but no location keyword and no clear page architecture for Google to follow.

What changed for Google
  • Commercial keyword “Adelaide landscaping & garden design” in the title, meta and H1
  • Clean header architecture: process, gallery, investment case, three-step path
  • Transformation gallery and FAQ structured for image and snippet visibility
  • LocalBusiness and FAQPage schema tying every section to Adelaide searches
03 · Commercial Refrigeration · Melbourne

Soft Cool Refrigeration

From a tired template to a sharp, indexable services site
Before
Soft Cool Refrigeration homepage before the rebuild: A dated template that buried the services and trust signals. The keyword was there, but the structure Google rewards was not.
After
Soft Cool Refrigeration homepage after the rebuild, leading with the H1 “Commercial refrigeration that just keeps running”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Commercial refrigeration that just keeps running

Before: A dated template that buried the services and trust signals. The keyword was there, but the structure Google rewards was not.

What changed for Google
  • “Commercial refrigeration Melbourne” locked into the title, meta and H1
  • Full service grid (cool rooms, repairs, installs, breakdowns) as indexable sections
  • Trust block (family-run since 1998) and real reviews built into the page
  • Service and FAQPage schema so each offering is machine-readable
04 · Veterinary Practice · Strathalbyn

High Street Vets

From a Facebook plug to a found-on-Google practice
Before
High Street Vets homepage before the rebuild: A centred title, a “like our new Facebook page” note, a building photo and opening hours. No services indexed, no keyword anywhere.
After
High Street Vets homepage after the rebuild, leading with the H1 “Caring for your pet like one of our own”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Caring for your pet like one of our own

Before: A centred title, a “like our new Facebook page” note, a building photo and opening hours. No services indexed, no keyword anywhere.

What changed for Google
  • Vet plus town keyword (Strathalbyn) in the title, meta description and H1
  • Every service under one roof split into crawlable sections
  • Opening hours, location and after-hours care marked up for local search
  • VeterinaryCare and FAQPage schema with an on-page booking form
05 · Hair Salon · Ormond, Melbourne

JK Hair

From a text dump to a bookable local salon site
Before
JK Hair homepage before the rebuild: One long wall of text, a phone number in green and four thumbnail photos. No structure, no suburb targeting, no services for Google to index.
After
JK Hair homepage after the rebuild, leading with the H1 “Your Hair, Your Way: One Client at a Time”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Your Hair, Your Way: One Client at a Time

Before: One long wall of text, a phone number in green and four thumbnail photos. No structure, no suburb targeting, no services for Google to index.

What changed for Google
  • Hairdresser plus suburb keyword (Ormond, Melbourne) in the title, meta and headings
  • Service sections, stylist bio and a transformations gallery, each one indexable
  • Real client reviews surfaced on-page for trust and rich results
  • LocalBusiness schema and an embedded map for local-pack visibility
06 · NDIS Behaviour Support · South Australia

Advanced Behaviour Support Services

From a thin welcome page to a regional service map
Before
Advanced Behaviour Support Services homepage before the rebuild: A welcome paragraph, one photo and an NDIS badge. The service, the regions covered and the referral path were nowhere to be found.
After
Advanced Behaviour Support Services homepage after the rebuild, leading with the H1 “Support that understands people, not just behaviours”.

Hover a window to scroll the full page · tap and scroll on mobile

Now leads with one keyword-led H1

Support that understands people, not just behaviours

Before: A welcome paragraph, one photo and an NDIS badge. The service, the regions covered and the referral path were nowhere to be found.

What changed for Google
  • NDIS behaviour-support keywords in the title, meta and a single clear H1
  • Four services broken into indexable sections under one coherent plan
  • Service-area section naming every region served (Adelaide, Far Mid North, Yorke Peninsula)
  • Service and FAQPage schema aligned to how families actually search
Whose work this is

Built by the team behind Free SEO Websites.

These are real builds by Loudachris Digital Marketing, the parent brand behind freeseowebsites.com, for clients across Australia. The locations are Australian, but the build and SEO method is exactly what every US small business gets on the free 5-day build: the same keyword research, the same header architecture, the same schema, the same standards.

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